First Song - Peanuts On The House

10-2-4 Ranch

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First Song - Peanuts On The House

10-2-4 Ranch • Episode 34

30 minutes

Part of a 85-episode series

Episode Description

The Dr. Pepper Parade brings lively entertainment, featuring the enthusiastic majorette Peggy Pepper and the Pepper Uppers orchestra. The show intertwines humorous banter among characters, including stories about "goobers" (peanuts) and comedic tales from Texas. Peggy performs a cheerful song about a boogie-woogie pig, and the audience is encouraged to enjoy Dr. Pepper for an energy boost throughout the day. The storyline shifts to a romantic subplot involving Molasses and Ducky Pew, where Ducky tries to convince Molasses to marry her. Misunderstandings and whimsical animal imitations ensue as Molasses inadvertently consumes a love potion, leading to a series of humorous interactions. The show closes with a cheerful salute to the audience and a reminder to enjoy Dr. Pepper.

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10-2-4 Ranch

10-2-4 Ranch is a classic 1940s Old Time Radio western-themed musical variety program, created as part of a nationwide advertising campaign for Dr Pepper. Rather than telling ongoing cowboy stories, the show used a friendly “ranch” setting as a backdrop for music, light banter, and sponsor messaging built around Dr Pepper’s famous slogan: “Drink a bite to eat at 10, 2, and 4.” Airing in short, approximately 15-minute episodes, 10-2-4 Ranch featured popular western and contemporary music performances, often by well-known acts of the era such as Sons of the Pioneers, alongside announcer segments that seamlessly folded advertising into the entertainment. The tone was upbeat, informal, and family-friendly—designed to be easy listening during daytime hours while reinforcing the idea of Dr Pepper as a mid-day energy pick-me-up. The program was sometimes billed under related titles such as 10-2-4 Time, reflecting slight format shifts, and is occasionally confused with other Dr Pepper–sponsored radio shows from the same era. Today, 10-2-4 Ranch stands as a clear example of mid-century branded radio at its best—where western music, variety entertainment, and advertising blended together into a uniquely nostalgic listening experience.

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