10-2-4 Ranch

10-2-4 Ranch is a classic 1940s Old Time Radio western-themed musical variety program, created as part of a nationwide advertising campaign for Dr Pepper. Rather than telling ongoing cowboy stories, the show used a friendly “ranch” setting as a backdrop for music, light banter, and sponsor messaging built around Dr Pepper’s famous slogan: “Drink a bite to eat at 10, 2, and 4.” Airing in short, approximately 15-minute episodes, 10-2-4 Ranch featured popular western and contemporary music performances, often by well-known acts of the era such as Sons of the Pioneers, alongside announcer segments that seamlessly folded advertising into the entertainment. The tone was upbeat, informal, and family-friendly—designed to be easy listening during daytime hours while reinforcing the idea of Dr Pepper as a mid-day energy pick-me-up. The program was sometimes billed under related titles such as 10-2-4 Time, reflecting slight format shifts, and is occasionally confused with other Dr Pepper–sponsored radio shows from the same era. Today, 10-2-4 Ranch stands as a clear example of mid-century branded radio at its best—where western music, variety entertainment, and advertising blended together into a uniquely nostalgic listening experience.

Show Info

85 Episodes

1942–1945

Complete Series

Episodes

85 episodes

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10-2-4 Ranch

Episodes

1942

First Episode

First Song - Hand Me Down My Walking Cane

First Song - Billy Boy

First Song - The Bulldog And The Bullfrog

First Song - Alexander The Swoose

First Song - Skip To My Lou

First Song - I'm In The Army Now

First Song - Peanuts On The House

First Song - Good Sweet Ham

First Song - Yes Indeed

First Song - Gay Ranchero

1943

First Song - Home on the Range

First Song - Instrumental by the Tune Twirlers

First Song - Ne Ha Nee

First Song - Keep an Eye on Your Heart

First Song - Song of the Bandit

First Song - Cowboys and Indians

First Song - Westward Ho!

First Song - Indian Maidian

First Song - A Cowboy Has to Sing

First Song - Riding Down that Old Wyoming Trail

First Song - Ne Ha Nee

First Song - Brazil

First Song - Where Are You Now

First Song = Ciri Biri Bin

First Song - Chant Of The Wanderer

First Song - Gay Ranchero

First Song - Tumbling Tumbleweeds

1944

First Song - Estrellita (Little Star)

First Song - When You Wore a Tulip

First Song - Moonlight on the Prairie (10-2-4 Time Begins)

First Song - By the Light of the Silvery Moon

First Song - Old Spinning Wheel

First Song - Sweet Genevieve

First Song - Ol' Rockin' Chair

First Song - By the Light of the Silvery Moon

First Song - You Tell Me Your Dream and I'll Tell You Mine

First Song - Mexicali Rose

First Song - Amourre

First Song - Rio de Janeiro

First Song - What a Difference a Day Makes

First Song - Jingle Bells

1945

Sing Something Simple

You Tell Me Your Dream and I'll Tell You Mine

First Song - Tico Tico (Instrumental)

First Song - Magic Is the Moonlight

First Song - Shine

Waiting for the Robert E. Lee

First Song - Brazilli Willie

When It's Springtime in the Rockies

You Belong to my Heart

Volga Boatman song (instrumental)

First Song - Maria

First Song - What a Difference a Day Makes

Tea for Two

First Song - When You Wish Upon a Star

First Song - Begin the Beguine

First Song - Magic Is the Moonlight

First Song - Ne Ha Nee

First Song - South of the Border

First Song - Cuddle Up a Little Closer

First Song - I Hear a Rhapsody

First Song - Texas Polka

First Song - Alabama Bound

First Song - Blue Skies

First Song - The Gal I Left Behind Me

First Song - Tico Tico

First Song - Easter Parade

First Song - Instrumental

First Song - Red Sails in the Sunset

First Song - Beautiful Ohio

First Song - Hills of Old Wyoming

First Song - I'll Be Seeing You

First Song - Beneath a Brazilian Moon