First Song - You Tell Me Your Dream and I'll Tell You Mine

10-2-4 Ranch

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First Song - You Tell Me Your Dream and I'll Tell You Mine

10-2-4 Ranch • Episode 388

15 minutes

Part of a 85-episode series

Episode Description

The radio show features musical performances by Martha Mears, Bob Nolan, and the Sons of the Pioneers, highlighting their harmonious singing and banter about various types of birds. The cast discusses the enduring appeal of Dr. Pepper, emphasizing its unique flavor and suitability as a refreshing drink during the day. They introduce a classic Western song, "Get Along, Little Dogies," detailing the life of cow punchers and the routines of gathering cattle. The show promotes Dr. Pepper as a perfect energy booster between meals, encouraging listeners to enjoy it regularly throughout the day. The program concludes with a call to action to listen to another show and best wishes for the audience's well-being.

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10-2-4 Ranch

10-2-4 Ranch is a classic 1940s Old Time Radio western-themed musical variety program, created as part of a nationwide advertising campaign for Dr Pepper. Rather than telling ongoing cowboy stories, the show used a friendly “ranch” setting as a backdrop for music, light banter, and sponsor messaging built around Dr Pepper’s famous slogan: “Drink a bite to eat at 10, 2, and 4.” Airing in short, approximately 15-minute episodes, 10-2-4 Ranch featured popular western and contemporary music performances, often by well-known acts of the era such as Sons of the Pioneers, alongside announcer segments that seamlessly folded advertising into the entertainment. The tone was upbeat, informal, and family-friendly—designed to be easy listening during daytime hours while reinforcing the idea of Dr Pepper as a mid-day energy pick-me-up. The program was sometimes billed under related titles such as 10-2-4 Time, reflecting slight format shifts, and is occasionally confused with other Dr Pepper–sponsored radio shows from the same era. Today, 10-2-4 Ranch stands as a clear example of mid-century branded radio at its best—where western music, variety entertainment, and advertising blended together into a uniquely nostalgic listening experience.

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