Sing Something Simple

10-2-4 Ranch

Listen Now

Play

Sing Something Simple

10-2-4 Ranch • Episode 463

16 minutes

Part of a 85-episode series

Episode Description

The show features musical performances and comedic banter between Martha Mears, Bob Nolan, and the Sons of the Pioneers as they celebrate the New Year. They reflect on the previous year, likening it to tumbleweeds that seem tough but are ultimately unimportant as they fade away. The characters discuss their resolutions and the importance of drinking Dr. Pepper at specific times during the day for energy. Foghorn shares his humorous take on saving gas in 1945, while they perform a song about romantic escapism beneath a Brazilian moon. The program concludes with reminders to drink Dr. Pepper and to invest in war bonds, emphasizing camaraderie and lightheartedness.

Share This Episode

Comments Coming Soon!

Share your thoughts about this episode with other Old Time Radio enthusiasts.

In the meantime, you can share this episode on social media using the buttons above.

10-2-4 Ranch

10-2-4 Ranch is a classic 1940s Old Time Radio western-themed musical variety program, created as part of a nationwide advertising campaign for Dr Pepper. Rather than telling ongoing cowboy stories, the show used a friendly “ranch” setting as a backdrop for music, light banter, and sponsor messaging built around Dr Pepper’s famous slogan: “Drink a bite to eat at 10, 2, and 4.” Airing in short, approximately 15-minute episodes, 10-2-4 Ranch featured popular western and contemporary music performances, often by well-known acts of the era such as Sons of the Pioneers, alongside announcer segments that seamlessly folded advertising into the entertainment. The tone was upbeat, informal, and family-friendly—designed to be easy listening during daytime hours while reinforcing the idea of Dr Pepper as a mid-day energy pick-me-up. The program was sometimes billed under related titles such as 10-2-4 Time, reflecting slight format shifts, and is occasionally confused with other Dr Pepper–sponsored radio shows from the same era. Today, 10-2-4 Ranch stands as a clear example of mid-century branded radio at its best—where western music, variety entertainment, and advertising blended together into a uniquely nostalgic listening experience.

All Episodes