First Song - Texas Polka

10-2-4 Ranch

Listen Now

Play

First Song - Texas Polka

10-2-4 Ranch • Episode 489

14 minutes

Part of a 85-episode series

Episode Description

The show features a lively mix of music and conversation among cast members, including Martha Mears, the Sons of the Pioneers, and others, as they sing and joke about various topics, including dance trends and romantic serenades. A recurring theme is the promotion of Dr. Pepper, which is presented as a refreshing beverage ideal for quenching thirst and providing energy throughout the day, particularly at specified times. Various comedic exchanges highlight the characters' personalities and relationships, with some nostalgic references to past romances and the idea of aging gracefully. Throughout the program, catchy tunes and humorous banter create an engaging atmosphere, culminating in a reminder to enjoy Dr. Pepper regularly. The segment wraps up with a cheerful farewell and an emphasis on the show's connection to the audience, including those in the armed forces.

Share This Episode

Comments Coming Soon!

Share your thoughts about this episode with other Old Time Radio enthusiasts.

In the meantime, you can share this episode on social media using the buttons above.

10-2-4 Ranch

10-2-4 Ranch is a classic 1940s Old Time Radio western-themed musical variety program, created as part of a nationwide advertising campaign for Dr Pepper. Rather than telling ongoing cowboy stories, the show used a friendly “ranch” setting as a backdrop for music, light banter, and sponsor messaging built around Dr Pepper’s famous slogan: “Drink a bite to eat at 10, 2, and 4.” Airing in short, approximately 15-minute episodes, 10-2-4 Ranch featured popular western and contemporary music performances, often by well-known acts of the era such as Sons of the Pioneers, alongside announcer segments that seamlessly folded advertising into the entertainment. The tone was upbeat, informal, and family-friendly—designed to be easy listening during daytime hours while reinforcing the idea of Dr Pepper as a mid-day energy pick-me-up. The program was sometimes billed under related titles such as 10-2-4 Time, reflecting slight format shifts, and is occasionally confused with other Dr Pepper–sponsored radio shows from the same era. Today, 10-2-4 Ranch stands as a clear example of mid-century branded radio at its best—where western music, variety entertainment, and advertising blended together into a uniquely nostalgic listening experience.

All Episodes